Better Merchants always preaches consistency when it comes to any marketing or media campaign. That even includes the voice and music you have on your video, radio, and phone message content.
Many times we've heard from business owners that the TV or radio station they work with on their own does their audio production "for free".
Have you ever heard the phrase "you get what you pay for"?
Better Merchants has an experienced stable of female and male voice talent. The music used is the newest licensed music from our library. The script writing tells a story by combining all of the unique qualities of your business that customers need to know about. Customers will start to remember your unique tag line that we help you create.
If you want consistency and want your message to be effective, why would you use the same voice talent who is going to be the same voice talent for the commercials playing on either side of your commercial? Most radio and TV stations have the same two or three folks putting their voice on everything.
We are not an assembly line churning out audio content as quick as we can to meet a deadline that afternoon. The care we take in writing, voicing, and mixing of the music and voice is an investment in your business story. We want you to shine, not blend in.
Here's a little test: the next time you are watching TV or listening to the radio, keep track of how many times you hear the word "needs". The sure sign of bad commercial content written by the seat of someone's pants who is void of original ideas is
"...for all of your automotive needs" or "for all of your healthcare needs".
Somebody didn't care enough and it shows.
You can count on our Better Merchants voice team of Cassandra, Colvin, Kathy, Keith, Kristy, Mike, Rick, and Robyn to give a perfect performance to promote your business.
Your signature voice. Your signature music. It's uniquely yours!